Social Media Sentiment Analysis

  • Description: An automated system that monitors and analyses social media sentiment in real-time to understand public opinion about your brand.

  • Scenario:

    • Trigger: A new brand mention or hashtag appear in selected social media platforms.

    • Analysis/Action: The AI collects and analyzes new mentions, hashtags, and comments related to your brand across the selected platforms, classifying each sentiment as positive, negative, or neutral.

    • Outcome: The system identifies trending topics and issues related to your brand based on the analysed sentiment data, generates real-time sentiment reports, and provides actionable insights.

    • Summary/Report: Provides a summary of the overall sentiment trends, significant changes in public opinion, and recommended actions for addressing negative sentiment or leveraging positive feedback.

    • Additional Features: Integration with popular social media platforms, seamless deployment with other marketing tools for an end-to-end sentiment analysis solution.

  • Value: This automation enhances brand management by providing actionable insights based on real-time public sentiment. It enables timely responses to customer discussions, contributing to improved customer relations and brand image.